As so many of us are working from our own pods and bubbles this year, 475 is reinventing our annual year-in-review post into a blog series with each post written by a different member of 475’s Sales Team reflecting on stories and trends in their territory.
Part 2 is by Erika Mayer, 475 Product Consultant for Quebec and Ontario.
The year of shifting perspectives
If I were to pick one word that summarized 2020 for me it would be ‘shift’. We shifted the way we work, the way we communicate, the way we educate. We shifted our focus to our homes, the quality of our spaces, our indoor air, and ventilation. We shifted our views on building materials, embodied carbon, and material toxicity.
This year in Eastern Canada (Ontario, Quebec, and the Maritimes) I heard more conversations about embodied carbon than I’ve ever heard and consequently we saw an increase in demand for Gutex wood fibreboard insulation. We already have Tooketree Passive Homes using Gutex in their wall panels, but we also saw this incredible install of 160 mm of Multitherm go up on twin Passive Houses in Toronto.
Although Passive House is something that many of our customers talk about, I would say that most customers and builders come to us because they want quality materials and to generally improve their envelope. And we saw some quality installations this year, especially on the east coast including a project by Solterre Design in Nova Scotia and a homeowner project in Prince Edward Island (PEI), both which are using a full Pro Clima system.
In Quebec, we had the completion of the incredible Salt Box, a project seeking Passive House certification and documented in a wonderful 5-part video series. The project was built by Rocket Construction and designed by Atelier L'Abri and the footage speaks for itself.
So when I think about 2020, I think about the shifts we’ve made, for the better, in our lives and in our homes. I see this trend continuing into 2021 with better building being at the forefront of our industry’s mind.